Etch & Ethos
Brand Launch
The brief:
When our friends at Dig Agency told us that Ego was bringing out a new sustainable skincare range, we couldn’t wait to jump on board. Even if it meant shooting in a shower.
The bright, contemporary, green bathroom and natural, joyful talent mirror the optimism and modernity of the brand and its ethical, natural roots.
The outcome:
We filmed 3x 15 second spots in one day to launch the Etch & Ethos brand. Pairing with Dig and Etch&Ethos on this campaign was amazing, and it was so much fun to bring their vision to life. Ensuring the Etch&Ethos product was truly the star of these three spots was the key of this campaign.
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Agency: Dig
Creative Director: Kate Churcher
Associate Creative Director: Joe Winter
Agency Producer: Karli James
Account Manager: Jodi Cousins
Digital Account Manager: Alice Dirks
Client: Etch & Ethos
Marketing Manager: Tenille Taylor
Senior Brand Manager: Lucy Cavanagh
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Agency: Dig
Creative Director: Kate Churcher
Associate Creative Director: Joe Winter
Agency Producer: Karli James
Account Manager: Jodi Cousins
Digital Account Manager: Alice Dirks
Client: Etch & Ethos
Marketing Manager: Tenille Taylor
Senior Brand Manager: Lucy Cavanagh
Production: Eric Tom & Bruce
Director: Andrew Flakelar
Senior Creative Producer: Samantha Haines
Creative Producer: Olivia Altavilla
DOP: Sherwin Akbarzadeh
1st AC: Meg Perrott
2nd AC: Sarah Fraser
Gaffer/Grip: Christiaan Abernethy
Best Boy: Birrin King
Production Design/Wardrobe: Paige Anderson
HMUA: Marsy Cann
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