Kraft Heinz
Novelty Pasta Shapes
The brief:
Heinz approached us to create a series of joyful, kid-friendly spots for their Novelty Pasta Shapes, featuring Peppa Pig and the Minions. The goal was simple: turning mealtime into into playtime! Our task was to capture the playful spirit of these beloved characters while showing how fun food can transform dinnertime into a moment everyone enjoys.
The outcome:
We developed bright, charming spots that bring Heinz’s Novelty Pasta Shapes to life in the most delightful way. By leaning into imagination and character-driven fun, the campaign showcases how playful meals keep kids engaged from playtime to plate. The result was two warm, energetic spots that both celebrate the joy of mealtime when the food is just as fun as the toys.
The services we provided:
Logistics
Casting & Location
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Thanks to:
Client: Kraft Heinz
Senior Brand Manager: Quynh Nguyen
Brand Manager: Patricia Lam
Integrated Advertising Communications Leader: Michelle Di Roberto
Creative Lead: Hana Okada
Integrated Communications Specialist: Sophie Lunn
Junior Art Director: Tony Clamant
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Client: Kraft Heinz
Senior Brand Manager: Quynh Nguyen
Brand Manager: Patricia Lam
Integrated Advertising Communications Leader: Michelle Di Roberto (nee Interlandi)
Creative Lead: Hana Okada
Integrated Communications Specialist: Sophie Lunn
Junior Art Director: Tony C.
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Jesse Richards
Producer: Lauren Burgueno
Production Assistant: Aislinn Tham
DOP: Marcus Cropp
1st AC: Harry Huggins
Gaffer: Tommi Hacker
LX Assist: Sarah Ghassali
LX Assist: Rhys Bennett
Art Department: Sarah Minson
Art Department Assist: Valeria Bella Vizzi
Food Stylist: Gemma Smith
HMUA: Samantha Coles
Nurse: Marika Graf
Editor: Jack Ralph & Sabine Battel
Colourist: Ted Deacey
Sound Mix: Bang Bang Studios
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