MND Victoria

Tax Appeal 2025

The brief:

For the fifth consecutive year, we had the privilege of collaborating with MND Victoria on their 2025 Tax Appeal. This year's focus was on highlighting one of their most essential services: the Equipment Delivery Service. Our goal was to create a compelling video that underscored the importance of keeping this vital service-and the people who rely on it - moving.

The outcome:

Through heartfelt storytelling and dynamic visuals, we showcased the dedication of MND Victoria's team as they deliver over 5,000 pieces of equipment annually, covering more than 84,000 kilometers. The video emphasizes how crucial donations are to keep these wheels turning. We're proud to have contributed to a campaign that not only raises awareness but also drives support for those living with Motor Neurone Disease.

What we provided:

Creative Concept & Scripting

Logistics

Shooting and Production

Editing and Post Production

Thanks to:

Client: MND Victoria
CEO: Kate Johnson GAICD
General Manager - Community Engagement: Daniel Woodrow
Fundraising Manager: Leah Szymanski
Communications Manager: Stephanie Cross
Media and Advocacy Coordinator: Jessica Wartski
Digital Marketing and Communications Officer: Sarah Robinson-Hatch
Equipment Service Team Leader: Amy Schneider

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