SAE
See For Yourself
The brief:
Most of us graduate high school with a degree of uncertainty — we’re still treading the waters of who we are and who we want to be.
Working with Town Creative on SAE’s "See For Yourself" campaign was an opportunity to remind young Australians that uncertainty (while uncomfortable) is also the space that enables us to find ourselves.
The outcome:
Across 5 days, we produced a 30", 15", 6" and longform for each discipline (Bachelor of Songwriting and Music Production, Bachelor of Audio and Music Production, Bachelor of Games Development, Bachelor of Film, Bachelor of Design & Visual Communications, Bachelor of Animation and Bachelor of Audio).
Collaborating with real students across multiple faculties, we developed a creative approach that reflects who they are, how they think and the ways creative learning has challenged their perceptions of what once seemed impossible.
The final result was a colossal catalogue of content: 107 videos for social media, website, Youtube, out of home and 1x30" radio.
What we provided:
Casting
Logistics
Shooting and Production
Stills Photography
Thanks to:
Client: SAE
Director of Marketing: Belinda McCubbin
Senior Marketing Manager: Melissa Sealey
National Campaign Specialist: Kelly Garrard
Marketing Manager: Andy Kellie
Assistant Campus Manager: Phil Eades
Technical Co-Ordinator: Mel Bertram
Agency: Town Creative
Client Services Director: Chelsea Stevenson
Creative Director: Shay Devery
Client Services Manager: Michelle Padovan
-
Client: SAE
Director of Marketing: Belinda McCubbin
Senior Marketing Manager: Melissa Sealey
National Campaign Specialist: Kelly Garrard
Marketing Manager: Andy Kellie
Assistant Campus Manager: Phil Eades
Technical Co-Ordinator: Mel Bertram
Agency: Town Creative
Client Services Director: Chelsea Stevenson
Creative Director: Shay Devery
Client Services Manager: Michelle Padovan
Production: Eric Tom & Bruce
Director: Mick Soiza
Executive Producer: Tanya Spencer
Creative Producer: Elisa Rojas
DOP: Joel Betts
Stills Photographer: John Bowden
Camera Assistant: Brett Tracey
Camera Assistant: Dave Cordell
Data Wrangler: Audra Murray
Data Wrangler: Danny Haneman
Gaffer: Clive Rippon
Lighting Assist: Robert Fraser
Grip: Nic Karam
Grip: Jay White
Standby Props: Mikey Squire
HMUA/Stylist: Linda Jordan
Sound Recordist: Chris Keros
Sound Assistant: Tirana Garland
Animal Wrangler: Katie Brock
BTS Photographer: Dave Kan
Post-Production: The Chop Shop
Awards:
View more of this campaign
