Coolaroo
Summer with Coolaroo
The brief:
Working with our great friends at Communicado, our goal was to create compelling imagery full of infectious energy with transitions that bind each vignette together. We wanted to capture the happiness, laughter and love of summer, and how Coolaroo pairs perfectly with it all.
And of course, show off the beautiful Queensland weather too.
The outcome:
Across one day, we captured one hero 30” advert plus five cutdowns and stills. The final suite of videos went live in Australia and the US.
We shot in the beautiful Queensland summer weather, perfectly complimenting the energy of this advert. But it was very nice to be able to sit under the Coolaroo shades when we needed a break from the sun on set too!
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: Coolaroo
Agency: Communicado
Art Director: Sarah McGregor
Account Manager: Nicki Cole
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Client: Coolaroo
Agency: Communicado
Art Director: Sarah McGregor
Account Manager: Nicki Cole
Production: Eric Tom and Bruce
Creative Producer/Director: Olivia Altavilla
On-Set Producer: Elisa Rojas
1st AD: David Normand
DOP: Jake Koning
1st AC: David Cordell
Live Stream Tech: Lachlan McGlip
Gaffer: Teretiano Reti
Lighting Assist: Richard Boniface
Key Grip: Logan Collier
Grip Assist: Jay Whitewall
Standby Props: Matthew Porter
Wardrobe: Tia Penney
Stills Photographer: Sean Condon
HMUA: Lily Fontana
Runner: Bridget Eastman
Art Department Assistant: Michael Vetter