Dulux
Wash & Wear +PLUS
The brief:
We teamed up with Communicado for this campaign. Dulux Wash & Wear is the hard working paint that can handle whatever life throws at it. Now Dulux Wash & Wear +PLUS offers not only all the benefits of traditional Wash and Wear, but goes beyond to offer the best results and protection for specific areas of your home. Our challenge was to craft a vibrant brand piece that showed off the durability of the paint and capitalised on the charm of the iconic (and utterly adorable!) Dulux Sheep Dog.
The outcome:
Central to the spot is a new brand mnemonic for the +Plus range, a visual plus sign windo seamlessly woven through transitions to highlight the areas of the home where the product truly excels.
In collaboration with Communicado for this Stills & TVC campaign, we created a 15” TVC with a 6” cutdown and resizes for multiple platforms including social media use.
What we provided:
Casting
Logistics
Shooting and Production
Production Design and Wardrobe
Stills Photography
Thanks to:
Agency: Communicado
Executive Creative Director: Annie Price
Associate Creative Director: Simon Fleming
Head of PR & Integration Lead: Fiona Mullen
Account Exectutive: Sasha Tonkes
Client: Dulux
Category Manager: Shelley Roberts
Brand Manager: Brittney Galvin
Assistant Brand Manager: Georgia Smith
Assistant Brand Manager: Sam West
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Agency: Communicado
Executive Creative Director: Annie Price
Associate Creative Director: Simon Fleming
Head of PR & Integration Lead: Fiona Mullen
Account Executive: Sasha Tonkes
Client: DuluxGroup
Category Manager: Shelley Roberts
Brand Manager: Brittney Galvin
Assistant Brand Manager: Georgia Smith
Assistant Brand Manager: Samuel West
Executive Producer: Victoria Conners
Director: Travis Crosbie
Senior Creative Producer: Lauren Burgueno
DOP: Marcus Cropp
1st AC: Shawkat Husseini
Art Department: Shanahbelle Macdonald
Gaffer: Jem Towsey
LX Assist: Darcy Lindstrom
LX Assist: Joel Green
Photographer: Sean McDonald
Photographer Assist: Erhan Tirli
Hair and Make Up Artist: Nisal Atapattu
Production Assistant: Isabel Savenake
Casting Agent: Real People Casting Limited
Edit & Colour Grade: Puffin Post | Marty Gilchrist
Sound Mix: Production Alley