MND Australia
Until There’s a Cure, There’s Care
The brief:
Over the past six years, we've had the privilege of working alongside our incredible partners at MND Victoria and other state associations, meeting some truly brave individuals facing Motor Neurone Disease. It’s been an honour to team up with MND Australia for this TVC campaign, raising awareness about the impact of MND.
While MND remains an incurable disease, MND Australia’s philosophy shines through: until there’s a cure, there’s care.
The outcome:
This campaign is a reflection of the meaningful work we’ve done with MND Victoria and their other state associations over the years, capturing both the challenges and the moments of light that emerge in the toughest times.
With 15” and 30” TVC cuts, plus KVs for TV, online, socials, radio, and OOH, we’re proud to share the powerful message of care, compassion, and hope that defines MND Australia’s mission.
What we provided:
Creative Concept & Scripting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: MND Australia
CEO: Clare Sullivan MBA GAICD
Executive Officer: Maddie Catlin
Communications Manager: Morag Millington
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Client: MND Australia
CEO: Clare Sullivan MBA GAICD
Executive Officer: Maddie Catlin
Communications Manager: Morag Millington
Media: Avenue C
Media Director: Clare Zappia
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Creative Director: Luke Thompson
Director: Roxanne Halley
Editor: Jack Ralph