Woolworths
Little Ones
The brief:
This campaign was all about reassuring parents that Woolworths Little Ones understands their daily struggles and have a solution - a value nappy that ticks all the boxes and makes their life that bit easier. We wanted to capture real-life parenting moments. We wanted to see the highs and the lows, so parents know we understand them.
The outcome:
We absolutely love working with the most adorable set of talent - a cast of half a dozen children and babies is a nightmare for some, but a dream for us! For Woolworths Little One’s Brand Refresh Announcement, we teamed up with the team at Genero to bring these overwhelmingly cute spots together.
What we provided:
Casting
Logistics
Shooting and Production
Editing and Post Production
Job Details:
Agency: Genero
Client Director: Christine Poulos
Client: Woolworths
Brand Manager: Tim Harrison
Brand Manager: Zoe Dawes
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Agency: Genero
Client Director: Christine Poulos
Client: Woolworths
Brand Manager: Tim Harrison
Brand Manager: Zoe Dawes
Production: Eric Tom & Bruce
Creative Producer: Olivia Altavilla
Executive Producer: Victoria Conners
Producer: Samantha Haines
Production Assistant: Claudia Altavilla
DOP: Brendan Cherry
1st AC: Harry Bryne
Gaffer: Hannah Palmer
Best Boy: Sean McGlynn
Sound Recordist: Brendan Muller
HMUA: Shelby Conn
Stylist: Hayley James
Nurse: Pam Kruger
Stills Photographer: Cat Black
Locations Manager: Tony Saliba
Full Videos
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Full Videos 〰️
