Heinz
Plant Proteinz Soup
The brief:
We teamed up with Reborn and Heinz to launch their new range of Plant Proteinz soups. We wanted to create hype around the new range with some fun camera moves and bold colours. This campaign was all about aligning Heinz vegetarian Plant Proteinz soups with the good choices we all make in our week, such a yoga class or a walk to work.
The outcome:
In just one day, we shot 3 x 6" and 1 x 15" to work across Australia and New Zealand's Watties. Shooting across various offices in Melbourne, it was a fun task to travel from location to location for this shoot. Production design was a major focus on this campaign, ensuring we incorporated earthy and warm colours into every aspect.
What we provided:
Copywriting and Scheduling
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Agency: Reborn
Group Account Director: Shailei Forrester
Creative Director: Steve Hanzic
Client: Kraft Heinz
Senior Brand Manager: Greg Burger
Assistant Brand Manager: Patricia Lam
Assistant Brand Manager: Georgia Hopkin
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Client: Kraft Heinz
Senior Brand Manager: Greg Burger
Assistant Brand Manager: Patricia Lam
Assistant Brand Manager: Georgia Hopkin
Agency: Reborn
Group Account Director: Shailei Forrester
Creative Director: Steve Hanzic
Production: Eric Tom & Bruce
Director: Olivia Altavilla
Producer: Samantha Haines
Production Manager: Anastasia Charisiou
DOP/Stills: Brendan Cherry
1st AC: Lachlan Wright
Gaffer: Birrin King
Best Boy: Rain Flavell
Art Department: Paige Anderson
Art Assist: Lewis Mulholland
HMUA: Amelia Mills
Editor: Jack Ralph