PetStock
Petspiration
Building on the success of last year's Petspiration campaign, Director/Shooter duo Olivia Altavilla and Brendan Cherry reunited to bring the brand’s 2022 Christmas creative to life.
Drawing inspiration from the likes of Google and McDonald’s, the 30 second spot explores the sacredness of connection in the midst of a boisterous holiday season, via a child’s Christmas wish-list.
Rather than pining for material gratification, the girl expresses hopes for a safer, happier world; steeped in the kind of endless companionship animals bring.
The final suite of deliverables included 2 x 30" heroes, 2 x 15" cutdowns and suite of radio ads for Australian and New Zealand audiences.
The services we provided:
Copywriting
Logistics
Shooting and Production
Editing and Post Production
Job Details:
Agency: Communicado
Client: PetStock
Director: Olivia Altavilla
Producer: Anastasia Charisiou
DOP: Brendan Cherry
Editor: Jack Ralph
