Planet Fitness
Lot’s of us have anxiety about going to the gym, an inner voice filled with ‘gym fears and doubts’. Add to this the preconceived idea of a ‘souped-up’ gym environment and it’s enough to keep many of us away.
In these two TVCs we ideated and executed for Planet Fitness we wanted to show how they have built a totally non-judgemental gym world. A place where you're not on trial for how little you know about the equipment or how much you fit the typical fitness mould, where you can feel totally comfortable to come in anytime and concentrate on your own fitness journey.
The services we provided:
Casting
Logistics
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Creative Development and scripting
Job Details:
Client: Bravo Fit
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Producer: Lauren Burgueno
DOP: Jason Hargraves
Art Department: Michelle Weatherburn
Wardrobe: Julie Weir
Editor: Jack Ralph
Colourist: Matt Campbell