RACV
For All Victorians
The brief:
RACV Motor Insurance wanted to showcase its comprehensive and flexible packages tailored to the needs of over a million Victorians. The goal was to highlight RACV’s genuine connection with the community and its ability to offer policies for all kinds of people. To achieve this, we set out to create an authentic, relatable campaign that puts real Victorians and their cars at the centre, capturing everyday moments and diverse lifestyles in a way that feels honest and true to life.
The outcome:
The result was a warm, inviting spot that celebrates the trust Victorians place in RACV. Filmed in a single, versatile location styled to reflect the diversity of Victoria, the ad features real people in natural, unscripted moments such as a mum juggling backpacks, a daily commuter or a hiker heading out for the day. A conversational voiceover ties it all together, reinforcing RACV’s commitment to supporting every member’s unique story. The final piece feels authentic, relatable and distinctly Victorian, showing that no matter your lifestyle, RACV is there for you.
What we provided:
Logistics
Shooting and Production
Casting
Production Design
Thanks to:
RACV Head of Brand and Marketing Ops: Katrina Barbaro
RACV Marketing Operations Lead: Louise Grbac
DIG Creative Director: Tim Bishop
DIG Senior Account Director: Nick Bollard
DIG Producer: Nik Round
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RACV Head of Brand and Marketing Ops Katrina Barbaro
RACV Marketing Operations Lead Louise Grbac
DIG Creative Director Tim Bishop
DIG Senior Account Director Nick Bollard
DIG Producer Nik Round
Director /DOP Hossein Khodabandehloo bin Abolfazl
Executive Producer Victoria Conners
Senior Creative Producer Lauren Burgueno
Production Assistant Aislinn Tham
1st AC Lilac Pedraza
Gaffer Corey Clement
LX Assistant Liam Harrington
Art Dep/ Wardrobe Katerina Zafiris
Hair and Make Up Brooke Pearson
Sound Recordist Kwamena Brace