SkyBus
Get On It
The brief:
SkyBus wanted to position itself as the insider’s choice for travellers arriving in Melbourne - the savvy way to experience the city. The brief was to showcase SkyBus as offering smoother rides, better value, and a direct connection to everything Melbourne is known for, whether visitors were travelling for work, leisure, or exploration. Developed alongside Dig Agency, the campaign needed to feel local, confident, and unmistakably Melbourne.
The outcome:
We brought the insider experience to life through a campaign that celebrated Melbourne’s signature moments and everyday icons. By focusing on the journey as part of the experience, the work positioned SkyBus as more than just transport - it became a smart, seamless way to arrive. Through thoughtful production and a strong sense of place, the campaign made the ride feel as iconic as the city itself.
The services we provided:
Logistics
Casting & Location
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Still Photography
Thanks to:
Client: Kinetic (SkyBus)
Marketing Manager: Leah Coghlan
Agency: Dig Agency
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
Client Partner: Jodi Cousins
Account Director: Tayler Craig
Social Media: Issey Lazzara
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Client: Kinetic (SkyBus)
Marketing Manager: Leah Coghlan
Agency: Dig Agency
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
Client Partner: Jodi Cousins
Account Director: Tayler Craig
Social Media: Issey Lazzara
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Producer: Lauren Burgueno
Production Assistant: Aislinn Tham
Director: Roxanne Halley
DOP: Brendan Cherry
1st AC: Charlie McGowan
Gaffer/Grip: Corey Clement
LX Assist: Sophy Jin
Production Designer: Jodi Wuestewald
Production Design Assist: Vanessa Agulia
HMUA: Kara Iacobellis
Runner: Anneliese Farrer
Photographer: Melissa Cowan
Stills Assist: Alex Williams
Editor: Jack Ralph & Sabine Battel
Colourist: Daniel Witt at Moodlab | Film Looks
Animation/VFX: Nathan Robinson
VO Record: Abe's Audio
Sound Mix: Ross Caygill
Catering: Terror Twilight
Studio: Pink Brick Studios
Video Talent: Stefan Ranaja Weerarathna & Izzy Brown-RogersStills Talent: Stefan Ranaja Weerarathna, Ovanthi Leanage & Mark Getty
