Baby Love Sleepy Nights
The brief:
Communicado and BabyLove (Unicharm) approached us to create a set of stills for their SleepyNights campaign. The concept “A better sleep… no matter how they sleep” was all about capturing the funny, contorted and mind-boggling ways kids drift off. The challenge was to capture images that felt authentic, playful, and instantly relatable to parents everywhere, while staying true to the warmth and reassurance at the heart of the brand.
The outcome:
We brought this idea to life through a shoot that celebrated those wonderfully messy bedtime moments. From contorted limbs to unexpected sleeping spots, our images captured the humour and heart of childhood sleep in all its forms. The final set of stills delivered a campaign full of personality; playful, heartfelt, and oh-so-relatable. We know that a better sleep (for them and their parents) makes all the difference!
What we provided:
Logistics
Shooting and Production
Casting
Location Scouting
Art Department & Wardrobe, Retouching
Thanks to:
Client: Unicharm
Senior Brand Manager: Amer Haq
Brand Manager: Rebecca Petrolo
Agency: Communicado
Associate Creative Director: Chris Buchanan
Associate Creative Director: Simon Fleming
Group Account Director: Wil de Souza
Account Manager: Narayanan Subramani
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Client: Unicharm
Senior Brand Manager: Amer Haq
Brand Manager: Rebecca Petrolo
Agency: Communicado
Associate Creative Director: Chris Buchanan
Associate Creative Director: Simon Fleming
Group Account Director: Wil de Souza
Account Manager: Narayanan Subramani
Production: Eric Tom & Bruce
Photographer & Lighting: Catherine Black
Stills Assist: Eileen Hodgkins
Producer: Lauren Burgueno
Styling & Art Department: Alice Brew
Production Assistant: Aislinn Tham