Planet Fitness
Gym Squad
The brief:
Planet Fitness wanted a campaign that celebrated the diverse, welcoming community at their gyms across Australia - a place where all kinds of people come together and feel at home. The task was to create a fun, character-driven spot that captured this sense of inclusivity while tapping into bold, energetic visual storytelling.
The outcome:
We introduced audiences to a delightfully mismatched gym squad: Molly the Machine, Dancing Dave, Spray Tan Jan and The Spider. Inspired by comic-book graphics and classic cinema tropes, the spot brings these unlikely heroes to life with playful charm and plenty of personality. The result is a vibrant, character-led piece that champions Planet Fitness’s strong community spirit and the joy of feeling welcome, whoever you are.
The services we provided:
Creative Concepting and Scripting
Logistics
Shooting and Production
Production Design and Wardrobe
Casting
Editing and Post Production
Thanks to:
Client: Planet Fitness Australia (Bravo Fit)
Head of Marketing: George Andreolas
Senior Marketing Manager: Kathryn Hopwood
Marketing Executive: Beau Newton
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Client: Planet Fitness Australia (Bravo Fit)
Head of Marketing: George Andreolas
Senior Marketing Manager: Kathryn Hopwood
Marketing Executive: Beau Newton
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Roxanne Halley
Senior Creative Producer: Lauren Burgueno
DOP: Danny Hanneman
1st AC: Dave Cordell
Gaffer: Glenn Jones
LX Assist: Clive Rippon
Grip: Logan Collier
Grip Assist: Tom Alvos
Sound Recorder: Marty Fay
Art Dept: Andrei Mentjes
Wardrobe: Bea Berry
Wardrobe Assist: Stella Humphreys
Production Assistant: Brittney Phillips
HMUA: Linda Jordan
Editor: Jack Ralph & Sabine Battel
Colourist: Ted Deacey
Sound Mix: Ross Caygill