Australian Super
Picture Paths
The brief:
AustralianSuper, together with The Royals, wanted to create a campaign that felt personal, relatable, and human. The aim was to move beyond abstract financial messaging and instead show how super is interwoven into everyday life. The challenge was to build a visual narrative that could capture warmth, intimacy, and meaning - reflecting life’s milestones and the role AustralianSuper plays in supporting its members through every chapter.
The outcome:
We developed a photographic direction that told this story through a series of images stitched together like a journey. Each frame captured an authentic moment, and together they created a bigger picture of a life well lived. From creative development through to shoot day and final delivery, we worked with a talented crew who helped bring the concept to life. The result was a heartfelt, memorable campaign that resonates with audiences and reinforces AustralianSuper’s place in everyday life.
The services we provided:
Logistics
Casting
Shooting and Production
Editing and Post Production
Production Design and Wardrobe
Thanks to:
Client: AustralianSuper
Senior Marketing Campaigns Consultant - Member: Eva Karakaltsas
Marketing Communications Coordinator - Member: Steph Wood
Senior Manager Marketing Communications - Member: Sally Winter
Senior Manager - Brand: Scott McGregor
Senior Brand and Marketing Manager: Bec Bailey
Photographer: Wayne Aistrope
AustralianSuper Adviser: Helen Harrison
Agency: The Royals
Art Director: Liam Jenkins
Designer: Ellie Morgan
Head of Production: Naomi Iland
Senior Business Director: Madi Williams
Creative Partner: Cyril Louis
Head of Content: David Rood
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Client: AustralianSuper
Senior Marketing Campaigns Consultant - Member: Eva Karakaltsas
Marketing Communications Coordinator - Member: Steph Wood
Senior Manager Marketing Communications - Member: Sally Winter
Senior Manager - Brand: Scott McGregor
Senior Brand and Marketing Manager: Bec Bailey
Photographer: Wayne Aistrope
AustralianSuper Adviser: Helen HarrisonAgency: The Royals
Art Director: Liam Jenkins
Designer: Ellie Morgan
Head of Production: Naomi Iland
Senior Business Director: Madi Williams
Creative Partner: Cyril Louis
Head of Content: David RoodProduction: Eric Tom & Bruce
Director: Roxanne Halley
Senior Creative Producer: Lauren Burgueno
Production Assistant: Juanita Gallegora
DOP: Oliver McGeary
1st AC: Jacob Potter
Gaffer: Frank Healy Wood
Best Boy: Aidan D'Arcy
Nurse: Marika Graf
Talent Pay: Isabelle Webster
Art Department: Maddie Latomanski
Art Dep. Assist: Baris Ulusoy
HMUA: Nisal Atapattu
Editor: Jack Ralph
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