SkyBus

Get On It

The brief:

SkyBus wanted to position itself as the insider’s choice for travellers arriving in Melbourne - the savvy way to experience the city. The brief was to showcase SkyBus as offering smoother rides, better value, and a direct connection to everything Melbourne is known for, whether visitors were travelling for work, leisure, or exploration. Developed alongside Dig Agency, the campaign needed to feel local, confident, and unmistakably Melbourne.

The outcome:

We brought the insider experience to life through a campaign that celebrated Melbourne’s signature moments and everyday icons. By focusing on the journey as part of the experience, the work positioned SkyBus as more than just transport - it became a smart, seamless way to arrive. Through thoughtful production and a strong sense of place, the campaign made the ride feel as iconic as the city itself.

The services we provided:

Logistics

Casting & Location

Shooting and Production

Editing and Post Production

Production Design and Wardrobe

Still Photography

Thanks to:

Client: Kinetic (SkyBus)

Marketing Manager: Leah Coghlan

Agency: Dig Agency

Art Director: Kai Faulkner

Copywriter: Glenn Symmons

Client Partner: Jodi Cousins

Account Director: Tayler Craig

Social Media: Issey Lazzara

  • Client: Kinetic (SkyBus)
    Marketing Manager: Leah Coghlan

    Agency: Dig Agency
    Art Director: Kai Faulkner
    Copywriter: Glenn Symmons
    Client Partner: Jodi Cousins
    Account Director: Tayler Craig
    Social Media: Issey Lazzara

    Production: Eric Tom & Bruce
    Executive Producer: Victoria Conners
    Producer: Lauren Burgueno
    Production Assistant: Aislinn Tham
    Director: Roxanne Halley
    DOP: Brendan Cherry
    1st AC: Charlie McGowan
    Gaffer/Grip: Corey Clement
    LX Assist: Sophy Jin
    Production Designer: Jodi Wuestewald
    Production Design Assist: Vanessa Agulia
    HMUA: Kara Iacobellis
    Runner: Anneliese Farrer
    Photographer: Melissa Cowan
    Stills Assist: Alex Williams
    Editor: Jack Ralph & Sabine Battel
    Colourist: Daniel Witt at Moodlab | Film Looks
    Animation/VFX: Nathan Robinson
    VO Record: Abe's Audio
    Sound Mix: Ross Caygill
    Catering: Terror Twilight
    Studio: Pink Brick Studios
    Video Talent: Stefan Ranaja Weerarathna & Izzy Brown-Rogers

    Stills Talent: Stefan Ranaja Weerarathna, Ovanthi Leanage & Mark Getty 

Still Photography

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Still Photography 〰️

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