Planet Fitness
Gym Every Day
The brief:
Planet Fitness wanted a TVC that captured the irresistible energy of their gyms - a place packed with amenities, personality, and a community that makes you actually want to show up every day. We wanted to highlight their diverse facilities across Australia and show off Planet Fitness’ uplifting, judgement-free ethos.
The outcome:
We created ‘Gym Every Day’, a bright, cheeky, momentum-filled TVC that celebrates the full breadth of what Planet Fitness offers. From concept through to final direction, Roxanne Halley brought her signature comedic timing and playful storytelling to the project, shaping a spot that feels warm, inclusive and unmistakably Planet Fitness.
With a 30” hero TVC, this ad was rolled out across TV, BVOD, in-store & social media in multiple cutdowns & resizes.
The services we provided:
Creative Concepting and Scripting
Logistics
Shooting and Production
Production Design and Wardrobe
Casting
Editing and Post Production
Thanks to:
Client: Planet Fitness Australia (Bravo Fit)
Head of Marketing: George Andreolas
Senior Marketing Manager: Kathryn Hopwood
Marketing Executive: Beau Newton
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Client: Planet Fitness Australia (Bravo Fit)
Head of Marketing: George Andreolas
Senior Marketing Manager: Kathryn Hopwood
Marketing Executive: Beau Newton
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Roxanne Halley
Senior Creative Producer: Lauren Burgueno
DOP: Danny Hanneman
1st AC: Dave Cordell
Gaffer: Glenn Jones
LX Assist: Clive Rippon
Grip: Logan Collier
Grip Assist: Tom Alvos
Sound Recorder: Marty Fay
Art Dept: Andrei Mentjes
Wardrobe: Bea Berry
Wardrobe Assist: Stella Humphreys
Production Assistant: Brittney Phillips
HMUA: Linda Jordan
Editor: Jack Ralph & Sabine Battel
Colourist: Ted Deacey
Sound Mix: Ross Caygill
Talent: Alex Bull, Laura Achilles, Micheal Kolia & Garth Remington