Why Award-Winning Work Starts with Strong Partnerships
We’re thrilled to share that Eric Tom & Bruce has picked up 13 wins at this year’s Communicator Awards!
It’s a huge honour to have our work recognised by the Academy of Interactive and Visual Arts (AIVA)—but what really makes this moment special is who we created the work with. Shoutout to our brilliant partners MND Victoria, Moose Toys, Planet Fitness, Communicado, and Kraft Heinz. These awards are a celebration of the trust, collaboration and shared creative energy that went into every project.
At ETB, we believe great work happens when strategy, craft and great ideas come together—and this recognition reminds us just how powerful that combo can be.
Thanks to our clients, our crew, and the wider ETB family. We love what we do—and moments like this make us love it even more.
At ETB, one of our core values is simple but strong: “Our clients are our focus”. We believe the best work doesn’t happen in isolation - it happens when you co-create, problem-solve, and dream big, together. Whether it’s a full scale, cross-platform campaign or a single testimonial, we approach each project with humility, curiosity, and a deep commitment to the craft.
That means collaborating closely at every stage; listening, refining, and building with care. From early pre-production brainstorms to on-set direction and final edits, we’re in constant dialogue with our clients to make sure the final result is not only creatively strong, but also meaningful and true to the brand.
And it’s no coincidence that many of these awarded projects were the result of longstanding partnerships and repeat collaborations. That ongoing trust and shared ambition are what allow us to go further, push ideas harder, and tell sharper, more resonant stories.
It’s an honour to share our success with the following teams and their campaigns:
Kraft Heinz - Golden Circle Zero Sugar Cordial: Awarded Excellence in Craft Categories - Videography and Cinematography
Biozet Attack - Stick It to Stains (Agency: Communicado): Awarded Excellence in Craft Categories - Art Direction
Moose Toys - Magic Mixies Pixlings: Awarded Excellence in Craft Categories - Art Direction
Moose Toys - Magic Mixies Minis: Awarded Excellence in Craft Categories - Art Direction
Moose Toys - Magic Mixies Pixie Supreme: Awarded Excellence in Craft Categories - Art Direction
MND Victoria - Shut Up for MND 2024: Awarded Excellence in General - Fundraising and Causes & Awareness and Awarded Distinction in General - Non-Profit
MND Victoria - Tax Appeal 2024 “A Letter to Dad”: Awarded Excellence in General - Non-Profit and Causes & Awareness and Awarded Distinction in General - Fundraising
MND Victoria - Carers Can: Awarded Distinction in Series - Causes & Awareness
Planet Fitness - Strong Pop & Tiny Gym: Awarded Distinction in Advertising Campiagn - Fitness, Health & Wellness
So, to our clients, collaborators, and team - thank you. Thank you for trusting us, challenging us, and partnering with us to bring ideas to life. We can’t wait to see what we create together next.