Collaboration, Clarity & Saying Yes (with Support): Victoria Conners on Make The Logo Bigger
At Eric Tom & Bruce, we talk a lot about values. Not just as a poster on the wall—but as the backbone of how we work.
That’s why we’re proud to share this recent podcast episode featuring our very own Victoria Conners, chatting with Brenton Matulick on Make The Logo Bigger.
With over 30 years in the industry, Victoria brings not just experience—but perspective. In the episode, she shares how production has evolved, what’s remained essential, and what we strive to build at ETB every day.
“A lot has changed in production, but some things have stayed constant—like the importance of collaboration and creativity. At the end of the day, our job is to work with like-minded people to make really great work.”
Victoria talks candidly about what it means to run a values-driven company, where our biggest belief is fearlessness backed by support. At ETB, saying “yes” to a challenge is never reckless—because the team is right there with you. That shared trust allows us to take creative risks, problem-solve under pressure, and build genuine respect across everyone involved—from directors to agency teams to clients.
“I think it’s so important to foster a workplace where people aren’t afraid to say yes—because they know they’ll be supported. That’s probably our biggest value at ETB.”
Other highlights from the episode include:
Why great producers ask why—not just follow direction
The role of mentorship in a fast-changing industry
How we use a Good, Better, Best model to offer clients options with transparency
Why clarity, intention, and attention to detail, attention to detail, attention to detail (yes, three times!) matter in every project
Make The Logo Bigger is a great podcast whether you're in production, creative, or leadership. We think this episode is full of insights about working smarter, collaborating better, and building a culture that supports excellence.