MND Australia
The Voice of MND
MND Australia engaged ETB to develop a national campaign that would shift perceptions of Motor Neurone Disease, moving beyond a narrative of loss to highlight the ongoing need for care, support, and advocacy. As the disease progresses and a person’s ability to communicate is impacted, the challenge was to ensure their voice and lived experience remains heard. The campaign needed to connect emotionally with a broad audience, while driving awareness across multiple platforms.
The brief:
The outcome:
The Voice of MND is a fully integrated national campaign that brings this idea to life through powerful, human-centred storytelling. Led by creative director, Luke Thompson, and director, Roxanne Halley, the work highlights the importance of amplifying the voices of those living with MND, even as speech becomes limited.
Delivered in close collaboration with MND Australia, the campaign was executed end-to-end, from concept through to rollout, resulting in a suite of assets spanning TV, OOH, radio, cinema, press, and digital. The integrated approach ensured strong national reach, helping to reframe the conversation around MND and reinforce the importance of care, connection, and visibility.
What we provided:
Creative Concepting & Scripting
Logistics
Casting
Shooting and Production
Production Design & Wardrobe
Editing and Post Production
Thanks to:
Client: MND Australia
CEO: Clare Sullivan MBA GAICD
Communications Manager: Morag Millington
Director of Communications: Renee Jones
Director of Strategic Programs: Maddie Catlin
-
Client: MND Australia
CEO: Clare Sullivan MBA GAICD
Communications Manager: Morag Millington
Director of Communications: Renee Jones
Director of Strategic Programs: Maddie Catlin
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Roxanne Halley
Creative Director: Luke Thompson
Producer: Lauren Burgueno
Production Assistant: Aislinn Tham
DOP: Alexander Naughton
1st AC: Bonnie Chai
Gaffer: Corey Clement
LX Assist: Anaya Sandon-Gould
LX Assist: Riley Lewis
Sound Recordist: Ed Denton
Production Designer: Alice Brew
Runner: Jasmine Alexandra Kuo
Editor: Jack Ralph & Sabine Battel
Sound Mix: Ross Caygill
Colour: CJ Dobson, CSI | Moodlab | Film Looks