MND Victoria
Shut Up for MND 2025
For the fifth year running, we teamed up with MND Victoria to bring their annual Shut Up for MND Challenge to life. This year, they wanted to shake things up with a fresh new twist - introducing Challenge Cards as a fun and engaging way to encourage participation and spread the word.
The brief:
The outcome:
Working closely with the MND Victoria team, we created a bright, upbeat spot that captures the energy of the campaign and makes it easy for people to get involved. We wanted to create a level of fun and energy, whilst staying loyal to MND’s goal of supporting those with MND. With the simple idea of “pick a card, take the challenge, and give up your voice,” we helped share a powerful message of solidarity for those who’ve lost theirs to MND.
What we provided:
Creative Concept & Scripting
Casting
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: MND Victoria
General Manager - Community Engagement: Daniel Woodrow
Campaigns and Fundraising Office: Tahli Eskola
Communications Manager: Stephanie Cross
Support Experience Officer: Meg O’Connor
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Client: MND Victoria
General Manager - Community Engagement: Daniel Woodrow
Campaigns and Fundraising Office: Tahli Eskola
Communications Manager: Stephanie Cross
Support Experience Officer: Meg O’Connor
Production: Eric Tom & Bruce
Executive Producer: Victoria Conners
Director: Roxanne Halley
Producer: Sarah-Jane Sands
DOP: Sean Kirkwood
Gaffer: Corey Clement
LX Assist: Sohpy Jin
LX Assist: Riley Lewis
Production Assistant: Aislinn Tham
Editor: Jack Ralph
Colourist: Adrian Eppel