MND Victoria
Christmas Appeal 2025
MND Victoria reached out to us to help share their annual Christmas Appeal - a campaign grounded in real stories, real people and the importance of meaningful moments. This year, the appeal centred on Emma Vulin MP, whose lived experience with Motor Neurone Disease offers a powerful and deeply human perspective. We knew we needed to communicate her story with honesty, warmth and dignity, while highlighting the vital support MND Victoria provides.
The brief:
The outcome:
We created a heartfelt piece that honours Emma not just as a parliamentarian, but as a mum, sister, daughter, friend - and someone navigating life with MND with remarkable courage. Since her diagnosis in April 2024, Emma has focused on what matters most: time, connection and memory-making, supported every step of the way by MND Victoria.
The final film is intimate, inspiring and deeply human, carrying the true spirit of the Christmas Appeal.
A sincere thank you to Emma, Kim and the entire MND Victoria team for their trust and openness.
What we provided:
Logistics
Shooting and Production
Editing and Post Production
Thanks to:
Client: MND Victoria
Fundraising Manager: Leah Szymanski
Media and Advocacy Coordinator: Jessica Wartski
-
Client: MND Victoria
Fundraising Manager: Leah Szymanski
Media and Advocacy Coordinator: Jessica Wartski
Production: Eric Tom & Bruce
Producer/Director: Lauren Burgueno
DOP: Hossein Khodabandehloo
Production Assistant: Aislinn Tham
Editor: Jack Ralph & Sabine Battel