Department of Transport & Planning

The brief:

The Department of Transport and Planning (DTP), together with The Taboo Group, set out to raise awareness of the dangers at rail crossings through the Heavy Vehicle Rail Crossing Safety campaign. The objective was to create a series of striking key visuals that would speak directly to truck drivers, emphasising the importance of vigilance and care on the road.

The outcome:

We help to develop a powerful stills series shot from the truck driver’s perspective, putting viewers directly in the driver’s seat. Each image highlights the real-world risks of ignoring safety signs, grounding the message in human connection and consequence. The result is an impactful visual narrative that brings road safety close to home, reminding us all of what’s at stake.

What we provided:

Logistics

Shooting and Production

Casting

Art Department & Wardrobe

Retouching

Thanks to:

Client: Department of Transport and Planning
Marketing Lead - Rail Crossing Safety Communications and Customer Experience: Iain Alvarez Dewar
Manager - Marketing Communications & Customer Experience: Stephanie Corne

Agency: The Taboo Group
Creative Director: Ryan Clayton
Senior Account Manager: Sofie Schmid
Producer: Maddison Fricker

  • Client: Department of Transport and Planning
    Marketing Lead - Rail Crossing Safety Communications and Customer Experience: Iain Alvarez Dewar
    Manager - Marketing Communications & Customer Experience: Stephanie Corne

    Agency: The Taboo Group
    Creative Director: Ryan Clayton
    Senior Account Manager: Sofie Schmid
    Producer: Maddison Fricker

    Production: Eric Tom & Bruce
    Photographer: thom rigney
    Producers: Sarah-Jane Sands & Lauren Burgueno
    Production Assistant: Aislinn Tham
    Photography Assist: Dom Schmarsel
    Photography Assist: Robert Churchus
    Gaffer: Ryan Fish
    LX Assist: Stephan Loats
    LX Assist: Laurie Fish
    Art Department: Alice Brew
    HMUA: Kate McKay
    Nurse: Marika Graf
    Child Supervisor: Juliet Smith
    Location: Allformat Locations
    Location Manager: Caitlin Hunter
    Pedestrian Control: Sarah Willis
    Unit Manager: Kim Freeman
    Casting: Northside Casting
    Retoucher: Todd Riddiford

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