Department of Transport & Planning
The brief:
The Department of Transport and Planning (DTP), together with The Taboo Group, set out to raise awareness of the dangers at rail crossings through the Heavy Vehicle Rail Crossing Safety campaign. The objective was to create a series of striking key visuals that would speak directly to truck drivers, emphasising the importance of vigilance and care on the road.
The outcome:
We help to develop a powerful stills series shot from the truck driver’s perspective, putting viewers directly in the driver’s seat. Each image highlights the real-world risks of ignoring safety signs, grounding the message in human connection and consequence. The result is an impactful visual narrative that brings road safety close to home, reminding us all of what’s at stake.
What we provided:
Logistics
Shooting and Production
Casting
Art Department & Wardrobe
Retouching
Thanks to:
Client: Department of Transport and Planning
Marketing Lead - Rail Crossing Safety Communications and Customer Experience: Iain Alvarez Dewar
Manager - Marketing Communications & Customer Experience: Stephanie Corne
Agency: The Taboo Group
Creative Director: Ryan Clayton
Senior Account Manager: Sofie Schmid
Producer: Maddison Fricker
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Client: Department of Transport and Planning
Marketing Lead - Rail Crossing Safety Communications and Customer Experience: Iain Alvarez Dewar
Manager - Marketing Communications & Customer Experience: Stephanie Corne
Agency: The Taboo Group
Creative Director: Ryan Clayton
Senior Account Manager: Sofie Schmid
Producer: Maddison FrickerProduction: Eric Tom & Bruce
Photographer: thom rigney
Producers: Sarah-Jane Sands & Lauren Burgueno
Production Assistant: Aislinn Tham
Photography Assist: Dom Schmarsel
Photography Assist: Robert Churchus
Gaffer: Ryan Fish
LX Assist: Stephan Loats
LX Assist: Laurie Fish
Art Department: Alice Brew
HMUA: Kate McKay
Nurse: Marika Graf
Child Supervisor: Juliet Smith
Location: Allformat Locations
Location Manager: Caitlin Hunter
Pedestrian Control: Sarah Willis
Unit Manager: Kim Freeman
Casting: Northside Casting
Retoucher: Todd Riddiford