Labour Hire Authority
The brief:
The Taboo Group and the Labour Hire Authority engaged us to create a campaign that clearly communicated the importance of compliance when engaging labour hire workers. The objective was to speak directly to Victorian businesses and raise awareness around the simple but essential step of checking that labour hire providers are properly licensed.
The outcome:
We produced a campaign that highlights the everyday faces of Victoria’s workforce - from cleaners and security guards to temporary staff - grounding the message in real, recognisable roles. By pairing authenticity with clarity, the work delivers a straightforward reminder to businesses across the state: always check the company your workers are hired through.
What we provided:
Logistics
Shooting and Production
Casting
Art Department & Wardrobe
Retouching
Thanks to:
Client: Labour Hire Authority
Agency: The Taboo Group
Production: Eric Tom & Bruce
Photographer: Melissa Cowan
Producer: Lars Quickfall
Art Dept/Wardrobe: Varvara Sova
HMUA: Kate McKay
Production Assistant: Gloria Yang Lai